The wrong way to think about ebooks
even as the sales of e-books doubled from 10% of the overall market to 20% in 2011, print books still account for about 80% of the market
via usatoday.com
This USA Today article says that 'print books still account for about 80% of the market.' Wrong emphasis! The emphasis should be on 'ebooks already are 20% of the market and their market share doubled in just the past year alone.' Favor the momentum, not the decline...
The article also states that in the week after Christmas, for 42 of the top 50 titles the e-book editions were the most popular format.
