Hollywood thinks that with this new 28-day window deal, the masses are going to rush out and buy DVDs in droves again. That may happen short-term, but long-term this is just about the dumbest thing they could have done. They might as well scream out “Please pirate our movies for the next four weeks, before you rent them cheaply and we make any kind of money.” The fundamental problem with DVD sales isn’t cheap rentals, it’s that the majority of movies aren’t worth owning. And to be honest, they never were. There are a handful of truly great films made every year that you want to watch over and over again. But most are crap, or at the very least, disposable.
