Someone must engage
It doesn’t matter why you’re not on Twitter (or the other social media platforms). Whether it’s because some high and mighty CMO thinks Twitter (or all of social media) is a fad or if it’s because your internal departments are still trying to decide who get the job, or some other ridiculous reason – if you’re a consumer brand this is where your customers are – now. Not in two weeks or two years.
Speaking of your customers – guest who they’re talking to? That’s right – other customers – potential and current. If you don’t get involved in the conversation or at least listen to what’s going on you will be tried in absentia.
1 comment
Dec 12, 2009
John Lustig said...
I think most educators have difficulty seeing public education as a consumer market, which is probably why it hasn't changed in 100 years and will lose out if we doesn't start.
