Schools are losing the marketing war
Chris Lehmann via twitpic.com
1 comment
Oct 02, 2010
jasonklein said...
Schools are losing the marketing war and have been since, at least, A Nation at Risk. Some of the anti-school marketing is deserved. How do schools combat? Professional development on both what should take place with students (assessment, instruction) and on speaking about what is taking place in the classroom with students, parents, the public, and even in social settings--like cocktail parties!
