Making things v. making grades
Kids, when they make [things], are actually preparing themselves better for the jobs they’ll have in the future than [they are by] getting straight A's.
Nolan Bushnell via http://www.wired.com/underwire/2011/05/maker-faire-nolan-bushnell

Or what about primary students (1st-3rd grade) making an "arts-craftsy project during literacy time that involves no reading, writing, or following directions (just quiet work)?