In the UK, Amazon sells 2.4 ebooks per hardback and Waterstones sells 4 ebooks per hardback
In the UK, Amazon announced it had sold 242 ebooks for every 100 hardbacks since 1 April 2011. "Amazon.co.uk customers are choosing Kindle books more often than hardcovers at a rate of more than 2 to 1," said Gordon Willoughby, European director at Kindle. . . .
A spokesman for Amazon.co.uk said the figures included sales of hardback books where no Kindle edition was available, and did not include free Kindle downloads. . . .
The UK figures represent a quicker uptake of Kindle ebooks than Amazon saw in the US, although John Howells, spokesman for Waterstone's, said its own Waterstones.com ebook sales had outstripped hardbacks for "quite a while".
"For every hardback we sell online, we sell four ebooks online," Howells said.
