As we shift to new forms of reading, there's little room for stubborn intransigence
Readership of blogs is up infinity percent in the last decade (from zero), and online journals and magazines continue to gain in power and influence.
And there’s more unsettling stuff being read by readers of all ages. Books that question authority and force readers to consider deeply held beliefs. The words may have gotten shorter (along with the sentences), but there’s plenty of intellectual ruckus being made.
You could view this shift as the end of the world and a threat to how you publish, or you could view it as an opportunity and shift gears as quickly as you possibly can. Publish what people choose to read (at a price they want to pay), and odds are, they will choose to read it. There’s plenty of room for leadership and art here, but little room for stubborn intransigence.
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